Testimonials

BiCiTECh year 2 number 3 june 2007

Certainly the cyclist tourists who stop at Mr. Marco Ramuzzi's shop in Greve, which he still loves to define "bottega", using a word which has falls in to disuse, will be struck of the atmosphere of Italy in the sixties.

Q) Let's hear directly from his voice his consideration of the renting's business...

A) "The village Greve, represents Chianti's entrance door for all those who are coming from Florence and want to explore this wonderful land; the place is not only famous for it's very beautiful hills, but also for it's particular climate, which allows cycling all the year around. Here the tourist season is from March until the end of October and has become an essential element of the local economy".

Q) When you did start to be interested in the renting?

A) "It's more than 15 years that the shop both rents to tourists and assist agencies and tour operators in the maintenance of their bikes".

Q) What is your competitive advantage?

A) "My shop has years of experience in this sector and is mentioned in all the tourist cycling guides that regards the Chianti, it seems to me a great advantage! The notoriety along with the strategic location allows us to combine actual services (assistence and renting) also the gadget's proposal".

Q) How do you quantify the impact of these activities on the total turnover of the store?

A) "The business arriving from the work with tourists represent about the 10/15% of the shop's turnover and sayng it joking it's like if the year had 14 months instead of of 12! We welcome ecologically correct tourists".